We are absolutely glowing over the custom branding we created for Lemon Laine’s new storefront in Lockeland Springs! This natural beauty and wellness shop in East Nashville champions clean ingredients and thoughtful formulations, making them the perfect partner for our design team.

Our collaboration began when the owner approached us to develop a custom brand stamp and packaging design for their first original product, the Botanical Bounce Serum. We designed this emblem to celebrate the serum’s real botanicals—marshmallow root, neroli, and meadowsweet. This product is sold both in-store and online, including at Goop, where it resonates with discerning clean beauty enthusiasts.

We were later entrusted with a complete rebrand for Lemon Laine. Drawing inspiration from marshmallow root—a key ingredient in their signature serum—we crafted a distinctive custom emblem featuring lips for leaves. The accompanying typography strikes a beautiful balance between organic and contemporary, remaining approachable while maintaining its distinctive character.

Most recently, our team directed and producted a comprehensive visual campaign for Lemon Laine’s newest wellness venture, Matcha Tasty. This vibrant, ceremonial-grade matcha blend sourced from Uji, Japan, required lifestyle photography that captured how the product seamlessly integrates into daily wellness rituals.